A snapshot of my professional journey, from creating startups and leading tech teams to investing in promising ventures, guiding organizations through digital transformation, and strengthening our entrepreneurial ecosystem.
Itaú Unibanco
Strategic Advisor - Artificial Intelligence
Website: https://www.itau.com.br
I advise Itaú Unibanco on the strategic adoption of artificial intelligence. My role involves collaborating directly with the core team responsible for the bank's AI strategy and coordination, as well as collaborating closely with teams spearheading practical AI implementation in operations and products. Additionally, I help to bridge Itaú with the broader AI ecosystems in Silicon Valley and Brazil, supporting pioneering initiatives aimed at transforming customer experiences and operational efficiency, and reinforcing my commitment to driving innovation through cutting-edge technology.
Period: 2024 - Present
Tags: Artificial Intelligence, Financial Services, Innovation
Redpoint eventures
Managing Partner
Website: https://rpev.com.br
Joining Redpoint eventures (RPeV) was an important step in my investor journey (which started with angel investing during my time at Abril). Founded by my long-time friend Anderson Thees in partnership with two Silicon Valley funds, Redpoint Ventures and Headline (formerly eVentures), RPeV was the first Brazilian venture capital firm deeply connected to the Valley. As a managing partner, I directly supported innovative startups such as Creditas, RD Station, Memed, and Passei Direto. With $300M in AUM, we invested in 60+ companies, including unicorns Creditas, Pismo, and WellHub, and co-founded Cubo Itaú with Banco Itaú, further deepening our commitment to innovation and entrepreneurship in Brazil's tech ecosystem.
Period: 2014 - present
Tags: Venture Capital, Early Stage, Fintech, SaaS
Cubo Itaú
Board Member
Website: https://cubo.network
As a board member of Cubo Itaú, Latin America's leading innovation hub co-founded by Redpoint eventures and Itaú Unibanco, I contribute strategically to discussions about Cubo's growth and future direction. Although I've been closely involved with Cubo since its inception nearly a decade ago through Redpoint eventures, in my current board role I focus particularly on supporting the team in defining their positioning in the Artificial Intelligence space, strengthening connections with Silicon Valley, and developing their digital strategy and platform. It is inspiring to continue contributing to Cubo's ongoing growth and impact.
Period: 2022 - Present
Tags: Startup Hub, Corporate Innovation, Ecosystem Building
Creditas
Board Member
Website: https://www.creditas.com
Serving on the Creditas board has been an incredible journey. I've followed Sergio Fúrio, Creditas' founder, and his team closely since their early days as "BankFacil", first as an angel investor and later as a board member through RPeV, a role I still hold today. Creditas' innovative secured lending model has revolutionized consumer finance in Latin America, significantly improving financial access and affordability. Currently, I support Sergio and the team with growth-related challenges in technology and engineering, particularly around adopting and leveraging AI to positively impact millions of lives.
Period: 2015 - present
Tags: Unicorn, Fintech, Lending
Sami
Board Member
Website: https://www.samisaude.com.br
Serving as an advisor at Sami aligns perfectly with my passion for leveraging technology to revolutionize healthcare services. My involvement includes strategic guidance on patient-centered innovations, operational efficiencies, and technology integration, all aimed at fundamentally enhancing the healthcare experience. This engagement resonates deeply with my commitment to meaningful innovation.
Period: 2022 - Present
Tags: HealthTech, Insurance, Digital Health
Nuclea
Member of the Technology and Innovation Committee
Website: https://www.nuclea.com.br
As a member of Nuclea's Technology and Innovation Committee, I help with the adoption of emerging technologies and exploring new business opportunities. Nuclea is a comprehensive fintech infrastructure company providing solutions across credit markets, capital markets, insurance, and blockchain tokenization for major financial institutions in Brazil.
Period: 2024 - present
Tags: Fintech, Innovation, Financial Services
Vert Capital
Board Member
Website: https://www.vertcap.com.br
As a board member at VERT Capital, I focus on accelerating technology adoption and embracing artificial intelligence within Brazil's financial infrastructure landscape. VERT operates at the intersection of traditional finance and fintech innovation, creating securitization solutions for emerging companies across fintech and agribusiness sectors. My contributions center on strategic positioning, navigating the venture landscape, and integrating AI, blockchain, and tokenization to enhance analytical capabilities and explore new financial instruments. I support the team in exploring market opportunities and partnerships as VERT continues to evolve and expand its offerings in Brazil's dynamic capital markets ecosystem.
Period: 2022 - Present
Tags: Fintech, Financial Markets, Tokenization
CESAR
Board Member
Website: https://www.cesar.org.br
At CESAR, one of Brazil's most advanced technology and innovation centers, I focus on maintaining their cutting-edge position while strengthening ecosystem connections and driving expansion. CESAR operates at the intersection of technology solutions, design, education, and venture acceleration, serving major global clients from Samsung to Petrobras. My contributions center on strategic guidance through transformation challenges, helping navigate the evolving tech landscape, and leveraging ecosystem connections to expand CESAR's reach. I'm honored to serve an institution I've admired since my early days in tech. CESAR has been a beacon of Brazil's innovation excellence for three decades.
Period: 2019 - present
Tags: Innovation, Research, Education
Grupo Estado
Board Member
Website: https://www.estadao.com.br
As a board member at Estadão, one of Brazil's most respected newspapers with over 150 years of history, I contribute to strategic decisions during a critical moment of digital transformation. The company is accelerating its digitalization process while preserving its editorial integrity and commitment to democracy, freedom of expression, and economic liberty. I support the team in navigating transformation challenges, technology adoption, and exploring new business models while maintaining the journalistic excellence that has made Estadão a cornerstone of Brazilian media.
Period: 2024 - Present
Tags: Content Strategy, Digital Strategy, Innovation, Media
CLP
Board Member
Website: https://www.clp.org.br
As a member of the advisory board at CLP (Centro de Liderança Pública), a nonpartisan organization dedicated to engaging society and developing public leaders to address Brazil's most pressing challenges, I support its core mission by strategically integrating innovation into public leadership. My role focuses on helping CLP leverage digital transformation and technology to enhance leadership development, governance efficiency, and policy effectiveness. It's rewarding to support CLP's impactful work toward building a stronger, more efficient and transparent Brazilian state.
Period: 2015 - present
Tags: Public Policy, Governance, Leadership
Endeavor Brasil
Mentor
Website: https://endeavor.org.br
Being a mentor at Endeavor Brasil has been deeply rewarding and a meaningful way to give back. As a long-time member of Endeavor's mentor network, I've had the privilege of collaborating closely with high-impact entrepreneurs in Brazil and beyond. Over the years, I've supported numerous founders as they navigated growth strategies, leadership development, technology challenges, and fundraising. It's inspiring to witness passionate entrepreneurs evolve into impactful leaders who significantly shape the economic landscape.
Period: 2015 - present
Tags: Entrepreneurship, Mentorship, Give Back
Prosus
Independent Consultant - Artificial Intelligence
Website: https://www.prosus.com
At Prosus, I helped strengthen the group's relationships within Silicon Valley's early-stage startup and Artificial Intelligence ecosystems. My role involved directly collaborating with Prosus' CEO and the heads of Artificial Intelligence and Venture Capital, facilitating connections and enhancing their engagement with local innovators and emerging technology trends. This experience allowed me to act as a bridge between Prosus and Silicon Valley's dynamic technological environment.
Period: 2024 - 2024
Tags: Artificial Intelligence, Ecossystem Building, Venture Capital
Itaú Unibanco
Corporate Venture Capitalist
Website: https://www.itau.com.br
I and my long-time partner from Redpoint eventures, Anderson Thees, joined Itaú Unibanco to support the design of the bank's Corporate Venture Capital strategy. Collaborating directly with the bank's CEO, CTO, and senior leadership, we helped shape an ambitious plan aligning innovation, entrepreneurship, and technology closely with Itaú's broader business vision, deepening its engagement with the startup ecosystem. This collaboration was built on the strong foundation of our relationship with Itaú since the launch of Cubo Itaú in 2015.
Period: 2022 - 2023
Tags: Venture Capital, Corporate Venture Capital, Innovation
Eletromedia
Board Member
Website: https://www.eletromedia.com
As a board member at Eletromidia, Brazil's largest Out of Home media company with over 70,000 digital and static faces impacting 22 million people daily, I helped accelerate technology adoption and foster innovation. Eletromidia operates across transportation, airports, commercial buildings, shopping centers, and urban infrastructure in major Brazilian cities. My contributions focused on technology acceleration, innovation initiatives, and strengthening connections with the startup ecosystem to enhance their data-driven solutions and creative experiences that connect brands with people in urban environments.
Period: 2021 - 2022
Tags: Electronics, Product Innovation, Digital Transformation
Holberton School
Board Member
Website: https://www.holbertonschool.com
Serving on Holberton School's board, I supported the founders during the company's global expansion as an innovative provider of tech education. My advisory role focused on strategic growth initiatives, including international expansion and repositioning their existing digital coding platform. I also supported the founders during the school's successful acquisition by the African Leadership Group (ALG), in which Holberton's online platform was integrated into ALG's ALX education platform, and its 34 physical campuses were spun off independently. It was rewarding to watch the founders broaden global access to quality tech education.
Period: 2019 - 2022
Tags: Exit, Coding School, Education, Technology
Gesto
Board Member
Website: https://www.gestosaude.com.br
At Gesto Saúde, my board role involved closely supporting the founding team during their critical growth phase, helping them strategically deploy new products and services. The company delivered innovative health-tech solutions focused on corporate wellness, health analytics, and acted as a next-generation broker of corporate health insurance plans. It was rewarding to witness Gesto Saúde significantly enhance healthcare efficiency and outcomes for Brazilian corporations, culminating in its successful acquisition by DASA.
Period: 2018 - 2021
Tags: Exit, HealthTech, Healthcare Management, Big Data
Qulture Rocks
Board Member
Website: https://www.qulturerocks.com
My role on the board of QultureRocks began after our Seed investment, though we had closely followed the founder since his earliest days as one of the first Cubo residents. QultureRocks quickly emerged as an innovative platform for performance management and corporate culture, empowering companies to transform their organizational cultures and enhance employee experiences. It was rewarding to support the founder's successful journey all the way through the company's integration into UOL Educação.
Period: 2018 - 2022
Tags: Exit, HRTech, Performance Management, B2B SaaS
BrazilLAB
Mentor
Website: https://brazillab.org.br
At BrazilLab, I served as a mentor for GovTech startups, supporting entrepreneurs focused on public sector innovation. My mentorship concentrated on technology adoption, solving engineering challenges, and helping teams navigate the funding and venture capital ecosystem. It was rewarding to assist startups in enhancing public sector effectiveness and transparency through practical technological advancements.
Period: 2016 - 2018
Tags: GovTech, Civic Innovation, Social Impact
Passei Direto
Board Member
Website: https://www.passeidireto.com
My experience as a board member at Passei Direto began after Redpoint eventures invested in the company's Series A round. From then on, I closely supported the founders as they scaled Brazil's leading academic social network. The platform quickly became an essential resource for college students, significantly improving academic collaboration and resource sharing nationwide. It was deeply rewarding to support the founders from early-stage growth through their successful acquisition by UOL Educação.
Period: 2015 - 2021
Tags: Exit, EdTech, Education, Social Network
Xerpay
Board Member
Website: https://www.xerpay.com.br
As a Xerpay board member, I closely supported the company's evolution from its initial seed investment to a successful acquisition by Betterfly. Founded by one of Redpoint eventures' earliest employees, whom we backed from day one, Xerpay began as a suite of HR solutions and later evolved into a pioneering fintech focused on salary advances and financial wellness. It was rewarding to watch Xerpay positively impact financial flexibility for workers in Brazil, and inspiring to see its founder successfully navigate the journey from idea to exit.
Period: 2015 - 2022
Tags: Exit, Fintech, Payments, B2B
Insper
Advisory Board Member - Engineering and Computer Science
Website: https://www.insper.edu.br
At Insper, I was invited to join their academic advisory board to help design the curriculum for their pioneering Computer Engineering course. Soon after, I became involved in shaping all their initial technology programs, including Computer Engineering, Mechanical Engineering, Mechatronics Engineering, and Computer Science. These courses were highly innovative, employing problem-based learning and integrating entrepreneurial skills from the outset. It was rewarding to directly influence technology education in Brazil, preparing students to tackle real-world challenges in a rapidly evolving technological landscape.
Period: 2014 - 2019
Tags: Education, Engineering, Entrepreneurship
Memed
Board Member
Website: https://memed.com.br
Serving on Memed's board was a remarkable experience. Our journey began when Redpoint eventures invested in the company's Seed round, allowing us to closely support the founders from those initial stages all the way through its successful exit. Memed's innovative digital prescription platform became particularly vital during the COVID-19 pandemic, significantly improving prescription accessibility and patient care throughout Brazil. It was inspiring to witness the founding team transform healthcare delivery at scale.
Period: 2014 - 2021
Tags: Exit, HealthTech, Digital Health, SaaS
RD Station
Board Member
Website: https://www.rdstation.com
Serving on the RD Station board was deeply rewarding. My journey with the company began when Redpoint eventures led the Series B investment in Resultados Digitais (later RD Station), marking my first deal as a partner. From those early days until its successful acquisition by TOTVS, I witnessed its evolution into one of Brazil's leading digital marketing and sales automation platforms, empowering thousands of businesses to scale their digital strategies and accelerate growth. It was inspiring to support the founding team throughout their remarkable journey.
Period: 2014 - 2021
Tags: Exit, MarTech, SaaS, Marketing Automation
Fazedores
Founder & Chief-Maker
Website: https://fazedores.com
Fazedores was my initiative to foster Brazil's maker culture, democratizing access to technology through hands-on creation and innovation. By building a pioneering platform with original content, an active community forum, and a national directory of maker culture-related initiatives, I connected diverse tech enthusiasts, from beginners to experienced makers, and significantly increased the visibility and growth of Brazil's maker movement. This experience reinforced my passion for empowering others through technology and collaboration.
Period: 2013 - 2019
Tags: Maker Movement, Open Innovation, DIY Culture
Abril
Chief Digital Officer
Website: https://www.abril.com.br
At Abril, I initially joined as CTO for the Digital Business and later became Chief Digital Officer of the group, leading a comprehensive digital transformation at one of Brazil's largest media conglomerates. I restructured technology teams, managing 300+ professionals across IT operations, product and engineering, e-commerce, mobile, and digital content. I actively contributed to defining the group's digital strategy, launched Abril's first digital magazines on the iPad, and developed multiple digital products along with a content distribution platform, significantly boosting Abril's online presence, revenue, and engagement. This experience gave me an insider's view of an industry dramatically reshaped by technology, reinforcing my expertise in large-scale digital innovation.
Period: 2008 - 2014
Tags: Digital Media, Digital Strategy, Media Industry
WebCo Internet
Founder & CEO
Website: https://webco.com
After selling BlogBlogs to Abril, I created WebCo, a "Skunk Works"-inspired lab as part of Abril/Naspers' strategy for Brazil's digital market. I built a talented, engineering-driven team, making WebCo one of Brazil's first startups with a Silicon Valley mindset and culture. We launched innovative Web 2.0 products like Brasigo, and later merged WebCo into Abril's digital operations, where I took on the role of CTO, scaling innovation-oriented cultures.
Period: 2008 - 2009
Tags: Digital Products, Social Media, Engineering Culture
BlogBlogs
Founder & CTO
BlogBlogs started as a personal project to learn Ruby on Rails and quickly evolved into a bootstrapped startup, becoming Brazil's largest blog aggregator. Entirely self-developed, it solved the discoverability issue for Portuguese-language blogs, rapidly built a vibrant community, and achieved a top-100 website ranking in Brazil. Its sale to Abril/Naspers in 2008 was a key milestone, marking the beginning of a new phase in my career.
Period: 2006 - 2008
Tags: Exit, Blogging Platform, Digital Community, Web 2.0
Hypercom
LatAm Director of R&D and Technology
Website: https://www.hypercom.com
At Hypercom, my first formal job, I transitioned from technical leadership roles into executive management, ultimately becoming CTO for Latin America. Initially hired as a Solutions Engineer, I led Brazil's ambitious National Health Card project, coordinating teams and delivering solutions across hardware, embedded software, network services, and large-scale IT infrastructure. Later, as CTO, I managed diverse technical teams across LatAm and beyond, developing innovative products and services in payments, digital identity, and healthcare. This broad experience profoundly shaped my approach to leadership, strategic innovation, and complex technology initiatives.
Period: 2000 - 2008
Tags: Financial Technology, Health Information Systems, R&D Leadership
PageMe
Founder & CTO
PageMe was my first startup experience as a founder, aiming to unify Brazil's fragmented mobile messaging systems during the early days of SMS technology, and create innovative information services on this emerging platform. Though ultimately impacted by the dot-com bubble, PageMe became a real-world MBA, teaching me invaluable lessons in resilience, business strategy, fundraising, and navigating technology and economic cycles.
Period: 1998 - 2000
Tags: Fail, Mobile Messaging, Information Services, Digital Business
CETEA (part of ITAL)
Web Developer (Consultant)
Website: https://ital.agricultura.sp.gov.br/cetea
At CETEA (Centro de Tecnologia de Embalagem), a research center within ITAL (Instituto de Tecnologia de Alimentos), I expanded my early webmaster experience from university into practical web development. I designed and implemented a new, dynamic version of the institute's website and Eco Data, an innovative online recycling database, blending emerging web technologies with relevant environmental content at a time when static sites were the norm.
Period: 1997 - 1999
Tags: Software Development, Web Development, Technical Leadership
CelPlan
Java Architect (Consultant)
Website: https://www.celplan.com.br
At CelPlan, I had some of my earliest professional experiences, initially stepping in to troubleshoot a Linux networking issue for a large project. Later, I helped architect a pioneering network management solution for a major telecom client using Java Applets, a cutting-edge technology at the time. This experience reinforced how much I enjoy helping people solve tough problems by applying technology and innovation.
Period: 1996 - 1998
Tags: Software Architecture, Distributed Systems, Telecommunications
